Web 2.0 for cs1300

Web 2.o is the new world wide web. It allows for more social interaction between people. websites such as: Facebook, Myspace, Youtube and others are creating a social atmosphere where it becomes easier to express yourself. This social interaction lets people communicate between themselves from all over the world. The article I read "The Right Way to Use Web 2.0" by David Gumpert talked about how businesses can enter in to this social interaction and use it to help find customers and sell their products to them. There are three tips:define business goals, use old marketing techniques, and go beyond the conversation. For a business, to enter this social experiment is complicated. The customers might not want to interact socially with a business or the businessmen that are selling the product feel awkward selling the product on the same social site that they use after work. These problems make businesses struggle to keep up in Web 2.0 but "Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail" (Lev Grossman). Businesses should keep experimenting and do their best to succeed in this new World Wide Web, Web 2.0.